COVID-19 Aftershocks: Immunity Supplements See Unprecedented Demand Spike”

Description: How the pandemic reshaped priorities in supplement consumption in Japan, especially immunity-boosting formulations.

The COVID-19 pandemic left indelible shifts in how Japanese consumers view health. Immune support has become a core concern—leading to spikes in sales of vitamin C, zinc, probiotics, and herbal extracts purported to support the immune system.

Manufacturers quickly adapted: launching new immunity-focused products, securing functional claim approvals, and emphasizing “science backed” ingredients. Marketing messaging has shifted too: from general wellness to preventative health.

According to growth drivers in the Japan Health Supplements Market Report

, rising health consciousness triggered by pandemic concerns is one of the major drives. Forecasts suggest immunity supplements will maintain strong growth through 2035.

Tags: immunity, COVID-19, preventive health, functional supplements, Japan, market trends